WALT DISNEY
Disney's interactive TV campaign for their latest blockbuster a great success
The Red-Button campaign for the official release of "Thor - The Dark Kingdom" showed that design with great attention to detail pays off. By pressing the Red-Button on their remote control, viewers were led to an intricately designed HbbTV microsite. Walt Disney used TV-ID by teveo interactive to effectively link their TV commercial with the audience. The personalized spot was greatly enriched by Wunderman’s emotional and playful creation. Thanks to the user-friendly technology, the campaign recorded high response rates, which were substantially above those of comparable online campaigns.