Hennes & Mauritz
Launch of T-Commerce
Hennes & Mauritz premiered an interactive TV commercial during Super Bowl 2014 in the US, where viewers were able to buy the advertised products directly via their remote control. Shortly after that, the Red-Button campaign for David Beckham’s latest Bodywear collection ran on various German TV stations, namely Pro7, Sat.1 and Kabel1. Thanks to TV-ID, smart TV users in Germany were able to unlock an exclusive coupon for a 25 percent discount, redeemable in any H&M store.