L'ORÉAL
TV-ID implements cross-product TV campaign for L'Oréal
L'Oréal took on the role of a pioneer by adding an interactive level to all Garnier TV spots and made HbbTV and the much proclaimed Red-Button a standard in their campaign. There was a raffle at the center of each commercial, promising a trip to Paris. The campaign, which used the service TV-ID, consisted of eight individual spots, each showcasing a different Garnier product and ran for four months. Hanno Stecken, Strategic Lead Garnier at L'Equipe L'Oréal, confirmed: "New technical possibilities extend classic brand communication on TV by an additional dimension. TV-ID allows us to measure this dimension and provides various options for a dialog with our customers at the same time.”